Louise Rider, AIF®, MBA

Client Advisor


Louise Rider is a seasoned financial professional with over a decade of experience helping clients navigate complex financial decisions with clarity and confidence. She began her career at Dimensional Fund Advisors, where she spent a decade primarily supporting retirement plan sponsors and institutional clients. During this time, she deepened her expertise in investment strategy and client service while earning her MBA from the University of South Carolina.
Now based in Winston Salem, Louise focuses her advisory practice on serving professional women (and couples)—an often underserved segment in wealth management. Her approach is personalized and focused on long-term partnership.
She specializes in:
• Retirement planning and creative income strategies
• Tax-efficient financial decision-making
• Collaborative planning with clients’ CPAs, estate attorneys, and other professionals
• Empowering women to take control of their financial futures
Louise is known for making financial planning approachable and impactful, helping clients feel confident that their money is working toward what matters most.